The Partnership

For more than 20 years, the New Jersey Athletic Club has relied on McNeill Group as its trusted creative partner. Throughout our long-standing relationship, we've worked closely with the club to develop and maintain a strong, consistent brand across both print and digital platforms, helping support membership growth and community engagement.

What began with logo and brand identity development has evolved into a comprehensive creative partnership. Over the years, our team has designed and produced a wide variety of marketing materials, including websites, social media graphics, digital advertising campaigns, brochures, flyers, postcards, posters, stationery, and promotional collateral. We have also created large-scale wall murals and environmental graphics throughout the facility, extending the NJAC brand beyond traditional marketing and into the member experience.

By serving as an extension of the club's team, McNeill Group provides the flexibility, consistency, and creative expertise needed to support ongoing promotions, seasonal campaigns, and day-to-day marketing initiatives. The result is a cohesive brand identity that has remained strong and recognizable for more than two decades.