Norwood-Fontbonne Academy

Norwood-Fontbonne Academy promo displaying the front pages of a newspaper and a website, both promoting virtual open house dates for a school, with children and colorful graphics.

PROJECT DETAILS

CLIENT:
Norwood-Fontbonne Academy


TARGET AUDIENCE:
Prospective student families within targeted geographic markets.


PROJECT SCOPE:
Integrated digital admissions campaign promoting virtual open house events through email, social media, and targeted display advertising.

The Partnership

When Norwood-Fontbonne Academy needed to promote its virtual open house events, McNeill Group developed a targeted digital marketing campaign designed to reach prospective families and encourage registrations.

Our team created a cohesive campaign that included a professionally designed email blast, coordinated social media advertising, and targeted display ads focused on households with young children in key geographic markets. Consistent branding and messaging across every platform ensured families encountered a unified experience throughout the campaign.

The campaign successfully delivered:

  • 90,000 email deliveries

  • 60,000+ social media impressions

  • 138,000+ targeted display ad impressions

  • More than 1,450 website visits generated through the campaign

By combining creative design with strategic audience targeting, McNeill Group helped Norwood-Fontbonne Academy expand awareness of its virtual admissions events and connect with prospective families at the right time and through the right channels.

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