journey to Excellence
CLIENT | Asian American Hotel Owners Association
READERSHIP | Membership of the Asian American Hotel Owners Association
In commemoration of the Asian American Hotel Owners Association’s (AAHOA) 25th anniversary, McNeill Media Group created a hardbound book worthy of their journey. The coffee-table book narrates the group’s migration from Gujarat, India to the United States, their fight against discrimination, and their ultimate ascension in the hospitality industry. Coordinating dozens of interviews with the association’s founders, past chairmen, and current leaders, the book navigates the past, the present, and the future of the surging association and its membership. With more than 100 pages of historical images and interviews, the hardbound book made a significant splash at AAHOA’s trade show, and created an indelible marker of the association at its quarter-century mark.